5 Things You Might Not Be Doing With Your Instagram Right Now
Projects may vary in style and color palette, so grouping similar photos helps the flow of your profile. Your audience can see 12 images at a time on your feed, so you want each group of 12 to flow – 3 images from left to right, and 4 images down.
Micro Groups: 3 images
4 micro groups of 3 images each = a 12 image group
The goal is to create a complete group of 12 images, by creating 4 sets of 3 micro groups that all compliment each other. You can pull similarities with the images to help them flow (ie images are very colorful, similar color palette, have wood detail, large windows, black accents, modern minimalist style, etc.) Feed photos typically need to be limited to professional photos only.
Pro Tip: If you’d like to share content that does not compliment your profile aesthetic, you can post the image and then remove after 48 hours (this allows the image to hit people’s scrolling feed without living on your profile forever).
2. Mirror your feed images on stories.
People hang out two places on Instagram: feed & stories. There are pro’s and con’s to both, but my best recommendation to ensure your audience sees your post, is to use both.Posting to your feed (where your images stay forever), is great because you can curate exactly what your audience sees when they click on your profile. One of the draw backs to feed posts (due to IG algorithms), is that not every follower is going to see every post, and not in moment (and order) you post it.
One of the things I love about stories is that your audience will see exactly what you post, the moment you post it and in chronological order. So try using both! You can mirror the content from your feed right to your stories. If someone misses your feed post, you can try to capture them on stories. Stories is also a good place to post images that are not professionally taken. (ie smartphone photos of ‘before’ shots, construction shots, job sites, behind the scenes, etc.)Remember: story content only stays up for 24 hours, so if you are posting content that you want to live forever, create a ‘highlight’ to capture and preserve that content.
3. Use a highlight album to document & share the progress of your showstopper projects.
Highlights are essentially albums you can save story content to so it can live on your profile forever. In the design + build industry, this is a great place to document construction and design progression. Create a highlight album for each featured project and bring your audience along for the ride as you design/build it. Give the album a title like ‘Tarrytown Remodel’ or ‘Modern Farmhouse’ or ‘Minimalist ADU’.
4. Make sure your IG profile is complete and gives your audience a full scope of who you are:
- Your name
- Your business name
- What you do
- What area you service
- A custom hashtag (if you have one)
- Recognition (Top publications you’ve been featured in or awards you have won)
- Call to action (Direct them to your website, landing page, email list etc.)
If you are strategic with your wording & spacing, you can fit quite a bit of information on your profile.
5. Use Linktree to house multiple links within one link on your IG profile.
We only get one link on our profile. You want to make sure you have a strong call to action that directs people to click the link. However, if you have multiple places you’d like to direct people, you can embed one Linktree link on your profile that when clicked, pops up multiple link options they can choose from. This can be used on any of your social media sites.
BONUS TIP: Use Later For Instagram to batch create your IG posts one week or month at a time. (Thank you Click & Co for referring me to this awesome tool I’m able to share!) I like to schedule a repeating time block for IG content creation – I like to create a week at a time so I can integrate reposts and share content my clients have tagged me in throughout the month and brag on their behalf. (Who doesn’t love that?)
Video: How To Create A No-Cost Marketing Campaign
Just in case you missed the NARI webinar that I co-hosted with Click & Co. this morning, I have provided a recording of my portion of the training for you.
In this recording you’ll learn:
- How to market yourself during COVID-19
- How to repurpose your (current) creative content
- How to turn passive content into active content
- How to turn 1 image into 5 images
- How to create a 10 step no-cost campaign
Your Free Guide | How To Maximize Your Creative Content Online
Click & Co. and I joined forces all month long to bring you free, relevant marketing content to help you better leverage the creative content you’re already making. With the slowdown in business (for many of us), we certainly don’t have to slow down our marketing efforts. In fact, it’s my theory that we rev up our marketing right now.
People are spending more time on social media than ever before and we are blessed with the ability to meet them where they are. Take the opportunity with the extra time in your business to focus on:
1. Creating marketing campaigns & materials.
2. Repurposing creative content.
To start thinking about how you can re-strategize your marketing game plan, Click & Co. has created a free guide on how to maximize your creative content and they are sharing it with the entire CBP family.
This download is full of checklists, to-do’s, lists and a marketing strategy example. They have also offered to answer any questions you have regarding your specific company. Get the full guide here.
8 Ways To Utilize The Extra Time In Your Business Right Now | Surviving The Effects Of COVID-19
If you’re like me, it has not been business as usual recently. It’s truly business unusual – as best put by our friends over at ASID in their recent panel discussion this week. So what do we do to keep our businesses moving forward? We keep hearing these are unprecedented times. Let’s all press in and get creative right now.
Here are eight ways you can leverage the extra time in your business:
There are tons of free online trainings and webinars on the internet right now. Woman business owners, connect with @bossbabe.inc & @societyofwe – they put out TONS of free resources and content. There are also many hosted by your local chapters at NARI, ASID & HBA.
2. Update your business plan for the year.
Your 2020 business plan might need to be adjusted pretty quickly. Start by asking yourself the following questions:
- What do my current clients need more of right now?
- What am I uniquely positioned to offer, especially right now?
- How can I take advantage of technology better to connect with my customers?
- How could I be using social media and content creation to boost my business?
3. Create a new home office space.
Many of use are moving the office into our homes either temporarily or indefinitely. Here are a few ways to set a space that inspires creativity:
- Strategically place live plants (and maybe a fake one or two)
- Make sure you have ample natural light (or simulated natural light)
- Use pops of color to stimulate the mind
- Keep your desk facing outward (not towards a wall)
4. Put out tons of creative content.
If you are lacking content, don’t be afraid to repurpose current content you already have. Repost old work or use different crop options to recycle previous work. Ask your photographer if you can get a discount on outtakes from previous projects you worked on to generate more content while you can’t schedule photo shoots. (Note: All CBP outtakes from previous shoots are available at a 50% discount now through the end of May.)
5. Create your marketing material for the year.
This task can often find itself on the back burner of your priorities. This is a great time to batch create all your marketing material for the year. Get with your marketing consultant virtually to create an action plan.
6. Review your finances and overhead costs.
Review all expenses and contracts you have with vendors. Ask yourself:
- Are there any expenses you can cut temporarily?
- Can you change providers to reduce a cost or ask for a discount?
- Are there any contracts with vendors, banks or landlords you can renegotiate contracts with?
Try making a separate color coded digital calendar (the color gray works well) to plan your repeating time blocks to create some automation in how you spend your time. Working 52 power-minutes with 17 minute breaks can help with focus.
8. Leave reviews for your clients/vendors or favorite businesses. I love this one. We all need reviews more than ever. It’s great to ask for reviews and even better to put out your own positive reviews to support the people you do business with.
5 Steps To Planning Your Photography Budget For The Year
Here are the 5 steps to planning your photography budget for the year:
STEP 1: Sit down with your management team and discuss what your overall marketing goals are for the year. More brains = more innovation. Allow for a safe space for others to suggest ideas and “star” the top ones you will commit to for the year. (Marketing Goals Workbook download available at the bottom of your email)
- Are there any particular campaigns you want to run?
- Organizations you want to collaborate with?
- Online platforms you want to start leveraging?
STEP 3: Make a list of all the industry awards you will participate in this year.
STEP 4: Make a list of all the publications you’d like to be featured in and how many times.
STEP 5: Write down all your finalized goals for the year and break them down into monthly action items for each. Share your overall creative content & marketing goals with your photographer so they can be a part of your plan & help you keep on track throughout the year.
- How many total marketing campaigns are you planning for the year? (general, awards, & publications)
- How many shoots will be required to accomplish those plans?
- What is your average cost per shoot? (include any discounts)
= Total photography budget for the year“All you need is the plan, the road map, and the courage to press on to your destination.” – Earl Nightingale
FREE Download | Setting Your 2020 Marketing & Creative Content Goals
With our clients’ needs at heart, we wanted to create a free resource to help you determine what your marketing and creative content goals are for 2020. Because without creative content, you have no marketing material. And without a marketing strategy, your creative content isn’t nearly as valuable.
And that’s exactly what we did. We created a FREE DOWNLOAD for you, called ‘Setting Your 2020 Marketing & Creative Content Goals’ to create a turn-by-turn roadmap of your complete marketing strategy to ensure you make this your most profitable year yet.
So grab a fresh cup of coffee, a notebook, and 30-45 minutes of uninterrupted time to dream up what you want this year and the actionable steps you can take to achieve them.